235 N. Main Street, Thiensville, WI 53092  262-242-1442 Fax: 262-242-1442 M-F 10-7, Sat 10-6, Sun12-4

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Bear Witness—Trek's Ultimate Race Bikes Are Here!

Design Your Ultimate Trek Bicycle!

Trek's Project One lets you control every detail of your dream bicycle. And once your new ride is fully assembled, we'll fit it perfectly to you. Stop in to see us and together we’ll design your ultimate bike!
Choose a Trek bicycle model to start. Pick your favorite bicycle components! Colors and graphics—the choice is yours!
Start your custom bicycle by choosing one of Trek's elite frame models, the Madone, Domane, Speed Concept, Superfly or Fuel EX. Next, select every detail to your liking, from the wheelset and components, to the saddle and cable housing. We also have preconfigured combinations. Thousands of colors and design schemes, from boldly simple to outrageously cool, are brought to life by Trek's artists. 

E Bikes by Trek Bicycle Now Available

Electra Style!

With snazzy styling, superb comfort and innovative designs, Electra makes super-hip bicycles! If you want pure pedaling pleasure, take a peek at our sweet Electra line-up today!

Today's Cycling Tip

Ordinary Sunglasses Aren't Good For Cycling: Here's Why - When you're riding a bike, the forward angle of your body causes your eyes to "look up" slightly. The frame and lens design of regular sunglasses, even eyewear designed for other sports, often obstructs your view when you're on a bike. Cycling eyewear provides a higher and wider field of view so that you can easily see farther in front and in your peripheral vision to give you more response time for obstacles and hazards you may encounter. Cycling eyewear also minimizes lens fogging, and some companies offer interchangeable lenses to improve your vision when conditions go from sunny to cloudy to dark.

The Trek Tale!

Born in a barn, raised on rocket science, raced to win, warrantied for life, and loved the world over—that's a Trek bicycle! Stop in today to see our selection!