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235 N. Main Street, Thiensville, WI 53092  262-242-1442 Fax: 262-242-1442 M-F 10-7, Sat 10-6, Sun12-4

 
 
 
 
 
 
 

Feature Items

  • Easton EA90 Stem (+/- 10-degree)
    $50.00
    $109.99

    Upgrade your ride with the gram-shaving EA90 stem from Easton. This ultra-light bar-holder sports Easton's 3D forged aluminum to provide a great balance of light weight,… [more]

  • Easton Easton VO2 Racing Snowshoe - 2012
    $200.00
    $300.00

    Vo2 Racing™ - Snowshoes Lightweight ergonomic design offers fast maneuverability and better step tracking. The patented Virtual Pivot Traction Cam and Split-Axis™… [more]

  • Oakley Jigsaw Biozone Shell
    $150.00
    $200.00

    Oakley's Jigsaw BioZone™ Shell Snowboard Jacket equips you with everything you need for a great day at the resort – or beyond the boundaries. You'll enjoy the… [more]

  • Trek Farley 9.6 - 2016
    $2,500.00
    $2,999.99

    Where will you go on your Farley 9.6? The answer is: anywhere you want. Trek's lauded OCLV carbon frame rolling on fat tubeless-ready 27.5 x 3.8-inch tires gives you the… [more]

  • Oakley Revenge
    $180.00
    $280.00

    The Revenge BioZone™ Insulated Jacket delivers the moisture management, comfortable fit and warmth that serious riders demand. Challenging weather conditions remain at… [more]

  • Barrecrafters US 243 Snowboard Rack
    $34.95
    $49.95

    Barrecrafters US 243 The affordable solution to carrying snowboards in the car. Engineered to fit onto any factory roof rack, as well as any system sport rack. Heavy… [more]

  • Trek Farley 7 - 2016
    $2,000.00
    $2,399.99

    The fat bike has grown into its own, from the niche to the mainstream, and Trek's all-season Farley 7 is right there. It takes you to places few bikes dare to go with no… [more]

  • Bkool Bkool Pro
    $599.99

    Compact, Plug & Play, powerful Bicycle trainer . For the most realistic sensations. The technology and the manufacturing process that go into the Bkool cycling trainer… [more]

Specials

New Items

 
Trek eBikes
Electra Bikes

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Make it yours with Trek's Project One.

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Learn the ABCs of Awareness

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Shop Indoor Trainers

Bikeskills Presents How To Ride Steep Terrain

The wonderful thing about cycling is that there’s always room to improve. That’s why we’re sharing this helpful Bikeskills video. Swing by the shop and we'll get you set up with the right bike and gear for the job too!

Today's Cycling Tip

Pedaling Is About Spinning, Not Stepping - The circular motion of the pedals on your bicycle is a marvel of engineering efficiency but is contrary to how our bodies first learn to move. The motor skills and muscle "memory" we develop in learning to walk encourage us to support our weight with each push of our feet, as if climbing stairs. When we learn to ride a bike, we think of the pedals as rotating steps: pushing down on each one, one at a time, propels us forward. Yet, the best cyclists soon learn they can increase their efficiency, endurance and speed by pedaling through a more complete circle instead of just the front "step". As you pedal, concentrate on using your feet together, with each one mirroring the other in its movement through the circle. Cycling shoes and "floating" cleat-and-pedal systems are essential for taking full advantage of this technique. You'll be amazed, with practice, at how much less effort is required to go farther, faster.