235 N. Main Street, Thiensville, WI 53092  262-242-1442 Fax: 262-242-1442 M-F 10-7, Sat 10-6, Sun12-4

 
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Design Your Ultimate Trek Bicycle!

Trek's Project One lets you control every detail of your dream bicycle. And once your new ride is fully assembled, we'll fit it perfectly to you. Stop in to see us and together we’ll design your ultimate bike!
Choose a Trek bicycle model to start. Pick your favorite bicycle components! Colors and graphics—the choice is yours!
Start your custom bicycle by choosing one of Trek's elite frame models, the Madone, Domane, Speed Concept, Superfly or Fuel EX. Next, select every detail to your liking, from the wheelset and components, to the saddle and cable housing. We also have preconfigured combinations. Thousands of colors and design schemes, from boldly simple to outrageously cool, are brought to life by Trek's artists. 

Join Us On Facebook!

Be our bicycle buddy on Facebook!

Hey folks, we have a Facebook page. It's another fun way we keep you up to date with everything that's going on. Check it out! Extreme Ski & Bike Page.

The Trek Tale!

Born in a barn, raised on rocket science, raced to win, warrantied for life, and loved the world over—that's a Trek bicycle! Stop in today to see our selection!

Cycling Glossary - Word of the Day

fork block
A device that can be attached to the bed or liner of a pick-up or van (many other places, too) for transporting your bike. It consists of a T-shaped block with a quick-release skewer running through it. You remove your bike's front wheel and clamp the fork into the fork block to mount your bike in the pick-up. Fork blocks can also be used for indoor bicycle storage.

Today's Cycling Tip

Consider Comfort When Inflating Road Tires - Don't always inflate road tires to the maximum pressure written on the tire label. Roads in the real world aren't billiard-table smooth. The jarring effect of bumpy pavement on over-inflated tires robs energy and makes for a bone-rattling ride. Judiciously inflated tires will roll over bumpy roads smoother and faster and get you home without shaking loose your dental work. You can go with higher pressures on ultra-smooth roads and when maximum speed is needed, such as in a time-trial or triathlon. But, stay at the lower end of the pressure zone for comfort on average to rough roads.

Reach All Your Goals With TrainingPeaks!

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