235 N. Main Street, Thiensville, WI 53092  262-242-1442 Fax: 262-242-1442 M-F 10-7, Sat 10-6, Sun12-4

 
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Design Your Ultimate Trek Bicycle!

Trek's Project One lets you control every detail of your dream bicycle. And once your new ride is fully assembled, we'll fit it perfectly to you. Stop in to see us and together we’ll design your ultimate bike!
Choose a Trek bicycle model to start. Pick your favorite bicycle components! Colors and graphics—the choice is yours!
Start your custom bicycle by choosing one of Trek's elite frame models, the Madone, Domane, Speed Concept, Superfly or Fuel EX. Next, select every detail to your liking, from the wheelset and components, to the saddle and cable housing. We also have preconfigured combinations. Thousands of colors and design schemes, from boldly simple to outrageously cool, are brought to life by Trek's artists. 

Join Us On Facebook!

Be our bicycle buddy on Facebook!

Hey folks, we have a Facebook page. It's another fun way we keep you up to date with everything that's going on. Check it out! Extreme Ski & Bike Page.

The Trek Tale!

Born in a barn, raised on rocket science, raced to win, warrantied for life, and loved the world over—that's a Trek bicycle! Stop in today to see our selection!

Cycling Glossary - Word of the Day

top tube

The topmost bicycle frame tube.

Today's Cycling Tip

Rear-Rack Precautions - There are two reasons careful bike placement can't be emphasized enough when using a rear rack. First, the bikes need to be high enough so that if you hit a rough stretch of road or a hole, there's no way the wheels can strike the ground as the car bobs up and down. Second, you must keep the wheels well away from the exhaust tailpipe to prevent the heat from melting tires, tubes and wheel reflectors (yes, it's really that hot).

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