235 N. Main Street, Thiensville, WI 53092  262-242-1442 Fax: 262-242-1442 M-F 10-7, Sat 10-6, Sun12-4

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Bear Witness—Trek's Ultimate Race Bikes Are Here!

Design Your Ultimate Trek Bicycle!

Trek's Project One lets you control every detail of your dream bicycle. And once your new ride is fully assembled, we'll fit it perfectly to you. Stop in to see us and together we’ll design your ultimate bike!
Choose a Trek bicycle model to start. Pick your favorite bicycle components! Colors and graphics—the choice is yours!
Start your custom bicycle by choosing one of Trek's elite frame models, the Madone, Domane, Speed Concept, Superfly or Fuel EX. Next, select every detail to your liking, from the wheelset and components, to the saddle and cable housing. We also have preconfigured combinations. Thousands of colors and design schemes, from boldly simple to outrageously cool, are brought to life by Trek's artists. 

E Bikes by Trek Bicycle

Free Water Bottle and Cage with any E Bike purchase

Now Available

Electra Style!

With snazzy styling, superb comfort and innovative designs, Electra makes super-hip bicycles! If you want pure pedaling pleasure, take a peek at our sweet Electra line-up today!

Today's Cycling Tip

Don’t Toss Those Used Inner Tubes – Instead of sending them to landfills, recycle your bicycle inner tubes. They can be patched multiple times for use as spares. But, once they’re spent, they can still come in handy. Here are just a few suggestions:

  • Use them as no-scratch tie-downs for holding your bike to your car rack so it can’t sway and get damaged.
  • Cut pieces and wrap them around your right chainstay to protect it from chain slap, which can chip the paint.
  • Cut out two short sections and slip them over your frame pump to keep water and mud from fouling it.
  • Use strips from the tube to wrap the handles of your garden tools for a more comfortable grip.

The Trek Tale!

Born in a barn, raised on rocket science, raced to win, warrantied for life, and loved the world over—that's a Trek bicycle! Stop in today to see our selection!

Feature Items

Trek Procaliber 9.9 SL
Trek Procaliber 9.9 SL - 2016
Trek Boone 9 Disc
Trek Boone 9 Disc - 2016
Product Rating
5.0 stars
 (1 Review)
Trek Procaliber 9.7 SL
Trek Procaliber 9.7 SL - 2016
Trek Stache 7
Trek Stache 7 - 2016
Product Rating
5.0 stars
 (1 Review)
Trek Farley 5
Trek Farley 5 - 2016
Product Rating
5.0 stars
 (2 Reviews)
Trek Farley 9.6
Trek Farley 9.6 - 2016
Trek Farley 7
Trek Farley 7 - 2016
Trek Top Fuel 9.8 SL
Trek Top Fuel 9.8 SL - 2016
Redline Recon
Redline Recon - 2012
Barrecrafters US 243 Snowboard Rack
Barrecrafters US 243 Snowboard Rack
Trek Fuel EX Jr
Trek Fuel EX Jr - 2016